Weezy F. Baby once called himself “the best rapper of all time.” Will his new company become the greatest weed brand of all time, too?
As America’s green rush begins to take hold with celebrities of all kinds, rappers in particular have embraced the new industry, with countless MCs turning into bud sellers and brand ambassadors overnight.
The latest legendary rapper to try his hand at launching a weed company is none other than Weezy F. Baby himself, Lil Wayne. On Monday, the multi-platinum artist announced his new weed endeavor, called GKUA Ultra Premium, and the company began selling products in licensed dispensaries across the Golden State that same day.
According to XXL, Wayne’s bud brand will sell a variety of flower, vape cartridges and pods, concentrates, and even CBD. And keeping in form with Weezy’s braggadocious lyrics and persona, GKUA is foregoing traditional strain names for Wayne-specific titles, including the debut flower, Hollygrove, named after the New Orleans housing projects where Lil Wayne was raised.
“I used to just want to get high,” Wayne wrote in a press release announcing the brand, “now I smoke to get inspired… With GKUA, I’m sharing a feeling that I love.”
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