When the federal government introduced regulations surrounding cannabis edibles in December, few people were playing closer attention than those in Canada’s restaurant industry.
Already adapting to the recent legalization of recreational bud and oil, industry stakeholders are already preparing for the legalization of edibles in October and they anticipate it being a boost for business.
Once edibles become legal, they are expected to make up a sizeable chunk of the recreational cannabis market. A report issued by the accounting firm Deloitte in June 2018 indicated that more than 60 percent of likely cannabis customers in Canada will choose to consume edible products. This forecast is hardly surprising given that in US jurisdictions where edibles are legal, sales of cannabis edibles have exploded.
Big brands are already preparing for the introduction of edibles into the Canadian market.
Constellation Brands, an American-based producer and marketer of beer, wine and spirits, has invested $5 billion in Canopy Growth Corporation, a licensed producer based in Smith Falls, Ont. Also, the Canadian unit of Molson Coors Brewing Company has forged a partnership with Hydropothecary Corporation, a cannabis producer based in Gatineau, Quebec, to develop infused drinks.
read the full article at Leafly