CBD Passes Turmeric as the Best-Selling Herbal Dietary Supplement

The most popular CBD products in the natural category are tinctures, capsules and softgels.

A new market report shows CBD sales surging in the U.S. herbal supplement category. Up from almost total obscurity, CBD leapt into the No. 12 spot among best-selling herbal dietary supplements in 2017 with a 303 percent growth compared to the year prior. And between 2017 and 2018, CBD outdid even those numbers, catapulting itself to the top spot on the list of best-selling supplements and dethroning turmeric from the No. 1 rank it held for five consecutive years. The report, in other words, shows CBD sales are soaring and disrupting long-standing trends in the $8.8 billion herbal supplement industry.

CBD Sales Surged 333 Percent in 2018

As you no doubt know by now, cannabidiol (CBD) is a non-psychoactive cannabinoid responsible for many of the medicinal and therapeutic effects of cannabis. Recent changes to federal and state law have made CBD more accessible and widely available than ever. And as knowledge and awareness of the health and wellness benefits of cannabis expand, interest in CBD products is skyrocketing.

So much so, in fact, that in 2018, CBD sales surged 333 percent, generating $52,708,488 in sales. Importantly, those numbers represent CBD’s performance in the market category of natural and health-food sales only. They do not, in other words, include sales in retail cannabis shops or in mainstream grocery and drugstores.

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